Sportswear brand Adidas (Adidas) and candy brand M&M’s have collaborated to launch a limited edition sneaker called Originals Forum Lo 84, inspired by the chocolate brand’s unique packaging.
The sneaker is made of yellow rubber leather with bounded TPU 3 striped branding and a high heel. Both are drawn on the packaging of M&M’s Peanut variant. The “M” letter is perforated on both toe boxes and the laces come with a removable M&M flag.
In addition, each pair of sneakers comes with a set of accessories: six pairs of laces, 19 layers of lace jewelry, three pairs of replacement straps and seven different Velcro chocolate candy lentils.
According to Adidas, the sneakers also come packaged in a bright yellow co-branded box inspired by the famous M&M’s Peanut variant packaging to suit the playful look.
“M&M’s brands have long been committed to bringing people together by creating colorful fun for all, and it’s part of our mission to create a word where everyone feels like they belong,” said Jane Hwang, vice president of global marketing for Mars Wrigley.
“Mars is proud to celebrate fans from all communities with this collaboration, which is also customizable, allowing sneaker and candy fans …… personal expression.
The new Adidas sneakers Originals Forum Lo 84 M&M’s can be purchased worldwide through the Adidas website and select retailers.