H&M Group is piloting technology-enabled shopping solutions in its U.S. Cos stores as part of its strategy to leverage an in-store technology-driven retail experience to deepen its customer relationships.
These initiatives include seamless payment options, personalized styling suggestions, faster checkout and upgraded delivery and return options.
“We are developing and imagining how the Cos retail space can inspire our customers, both now and in the future,” said Lea Rytz Goldman, M.D. of Cos, “Our goal is to pilot new technologies that will allow us to meet and exceed our customers’ in-store shopping expectations .
The program was first tried out at Cos’ Beverly Hills store, where fitting rooms are equipped with smart mirrors that identify products brought into the room and allow customers to request items without having to leave the room. Other types of mirrors are also available for virtual try-on and styling.
“With Beverly Hills, we’ve seen firsthand how technology enhancements can improve the customer experience. As a result, these innovations will be rolled out in more Cos USA stores this year,” Goldman added.
Alan Boehme, chief technology officer of H&M Group, said the group will test a new frictionless and personalized shopping experience this year.
