Jisoo at Dior’s fall 2022 fashion show.
Check mate. Preliminary statistics from Launchmetrics show that Dior, some yellow tartans and Blackpink’s Jisoo were the most popular social media posts during Paris Fashion Week.
Data and Insights estimates the media impact of an Instagram post of the South Korean singer standing under a giant Dior logo at Dior’s fall 2022 fashion show, which took place in a giant tent in the Tuileries Gardens, was worth $1.74 million. . Dressed in a dress reminiscent of a school uniform with a white shirt and black tie, Jisoo struck a dignified pose, and her account received 5.2 million likes.
Dior and Jisoo also earned the most valuable social media post for their Spring 2022 show last fall.
According to Launchmetrics, the entire Paris Fashion Week generated $208.9 million in media impact value, of which $136.3 million was generated on social channels and $75.2 million was generated online. This compares to a media impact value of $241.4 million for the fashion show held from September 27 to October 5, 2021.
The recent Paris Fashion Week, which ran from February 28 to March 8, saw a strong return to physical shows, with a slew of big-name stars including Rihanna, Zendaya and Kim Kardashian in attendance, and fans too Condense before the show to get a glimpse of their favorite influencers and TikTok content creators.
Jisoo, whose full name is Jisoo Kim, emerged as the No. 1 celebrity with a media impact value of $7.2 million from one personal post and 1,152 media mentions, according to Launchmetrics.
Bella Hadid is the number one influencer, amassing $7.5 million in media impact value through one personal post and 1,828 media mentions.
Launchmetrics said Italian entrepreneur Chiara Ferragni came in second, followed by Camila Coelho, BryanBoy and Leonie Hanne.
Dior tops the brand rankings, followed by Balenciaga, Chanel, Off-White and Louis Vuitton. Many celebrities, designers and supermodels attended the Off-White show, which was a tribute to its late founder Virgil Abloh, who passed away on November 28 last year.
In the brand ranking, only considering the brand’s own media channels, the same brands ranked in the top three, but Valentino ranked fourth, while Louis Vuitton locked in fifth.
Launchmetrics’ Media Impact Value figures measure the impact of relevant media placements across all channels (online, social and print), including paid, owned and earned media.