British luxury brand Burberry has opened its new French flagship store on Rue Saint-Honore, designed by architect Vincenzo de Cotiis.
Located in the heart of Paris, the flagship store features the brand’s new global design concept and offers customers the opportunity to experience what Burberry describes as a space that connects Burberry’s past, present and future.
“This store represents everything we stand for as a brand – authentic, bold and creative – and we look forward to inspiring our customers with a truly elevated British luxury experience in this iconic setting,” said Gianluca Flore, Burberry’s Chief Commercial Officer.
The store has three floors. Its design features Burberry’s famous checkered concept in the key colors of beige, black, white and red. burberry says it has achieved modernity and openness through the use of mirrored ceilings and intersecting metal grids and checkerboard-style tile floors.
On the first floor, a recycled fiberglass sculpture hand-painted by Vincenzo de Cotiis stands at the entrance. The first floor features menswear.
The second floor houses the brand’s womenswear collection. The space is designed with traditional French doors with Ottoman-era glass, white terrazzo and mirrored elements. The women’s shoe room integrates seating and fixtures into the bay windows, highlighting the view of the city of Paris.
The third and final floor features apartment space, the largest private area of any Burberry store worldwide, providing a bespoke and elevated interior experience for VIP customers who prefer to browse the merchandise in an intimate setting.
“This Paris opening writes a new chapter in Burberry’s timeless story,” said architect Vincenzo De Cotiis.